The Associate: Week Two

10 03 2010

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Two cases down, three more to go, as well as an interview. This is the path that follows until the end of the competition for the remaining six candidates participating on The Associate. This past week both teams were presented with a case from Target Corporation. The objective for the case was:

  • How can Target better utilize technology to innovate their food strategy so their guests think of Target first when it comes to food?

Team R.O.S.E. consisting of myself, Mark Preston, and Justina Whyte came up with a number of solutions for Target Corporation after spending an exhaustive amount of time exploring the company, making onsite visits, speaking with numerous Target team members, as well as conducting online research. Team R.O.S.E. also explored the various technologies that are available on the market before reaching any conclusions and evaluated how realistic these could be implemented in the Target stores nationwide.

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The Associate: Week One

3 03 2010

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There’s a saying “all good things must come to an end.” It seems like this phrase was the case for Team R.O.S.E. after a week of The Associate competition taking place. Team R.O.S.E. (Revealing Opportunities with Strategic Excellence) was comprised of Demontray Hawkins, myself, Mark Preston, and Justina Whyte. We all worked together from last Tuesday until this past Sunday on a case for Kane Construction, Inc. It was an extremely involved case as I personally spent many nights awake until 3:00 or 4:00 AM working on and it felt like everything else was pushed aside. Our team worked extremely well with one another as we devised a marketing strategy for the Kane Construction company, using a “separate but equal” approach. One of the assignments was to determine if the three Kane family business should form a “consolidated” approach or a “separate but equal” approach. The other part of our assignment was to determine how the company should increase their market share in the Baltimore region as they are currently based out of their new headquarters in Gaithersburg, MD.

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