Originally posted on AMA Baltimore‘s blog, The Big Three: Facebook, LinkedIn, and Twitter – Are These for My Company?
If you haven’t dipped your toes into the social media waters, it can be overwhelming at first. Confusing or frightening, to say the least. You shouldn’t create a Facebook, LinkedIn, or Twitter presence just because “everyone else is doing it.” That’s not going to cut it nor is it going to be of value.
Before you dive into the deep end and worry about drowning in social media, do yourself a favor (yes, you can thank me later) and answer the following questions:
- What are we trying to achieve through our social media activity?
- How do we measure our goals?
- Who is our audience?
- Have we started listening yet?