2011 Marketing Predictions

13 12 2010


WOW! We’re approaching 2011 and as marketers it’s that time of the year to look into our crystal ball and predict trends for the future. Throughout the course of 2010 I have attended many networking events and presentations to help with my predictions for the upcoming year.

There are certainly going to be doubters who think these have been revealed already in 2010 or even past years, but I personally think there is a lot of potential within the trends listed below. If you follow these, surprisingly they will drive your business, brand, and the interaction your company has with clients (existing, new, and potential). Read the rest of this entry »

Success Tips for Today’s College Students

1 11 2010


After speaking with fellow graduates and business professionals, I realized that we share some common thoughts about today’s college students entering the workforce. With the unemployment rate reaching a high point of 10.1% in October 2009 during the recession, it is surprising that more students are not taking advantage of the opportunities in front of them to improve their chances of landing a job. Thus, they could build a foundation for their network. Recently, the unemployment rate was 9.6% in September 2010 on a national level. This number increased at an even higher 14.8% for for the population aged between 20 – 24. It would seem that with fewer jobs available and hiring freezes taking place students would make more of an effort to set themselves apart in this competitive job market. Could it be that they are unaware of success tips? Read the rest of this entry »

2010 Komen Race for the Cure: I AM THE CURE®

4 10 2010


After supporting the Susan G. Komen for the Cure cause since 2008, I was able to attend the annual event this past Sunday in Hunt Valley, MD. Experiencing the race was breathtaking. Seeing over 29,000 individuals join together early on a Sunday morning in support of breast cancer awareness was moving. I attended with Towson University’s College of Business and Economics’ Biz Wiz team which had a total of over 40 participants.

I think it is terrific that over the past few years the awareness level of the Race for the Cure has increased tremendously. I credit this to the emergence of technologies and various platforms on the internet. With the click of a button in a couple of minutes, one is able to craft personal messages describing their efforts to reach a personal donation goal and request support from friends, family members, co-workers, and other individuals that they know. Thanks to sharing capabilities which are currently available, one is able to spread the word of their fundraising activities with minimal effort. Read the rest of this entry »

The ME in Social MEdia. So What?

22 09 2010


In the last few years everyone seems to be talking about social media. The buzz is in the hallways throughout college campuses. It has become a topic of discussion at board meetings and is highlighted in the news on a regular basis. A question which has been asked (and is still being asked) speaks to the so what aspect of social media. So what is social media all about? What’s in it for ME?

Looking back to my first encounter with social media, I was a recent graduate from high school and had just been accepted to Towson University. Since I was entering this next phase of my life, I was able to interact with others via Facebook. That is because, when Facebook was first introduced in 2004 until 2006 the only way to access this social network was with a valid college email address. I remember connecting with old friends from my childhood and from that point onwards the next few years flew by as if someone was holding a remote control with their finger pressed on the fast forward button. Since then Facebook, Twitter, and Linkedin have increased to hundreds of millions of users between the “Big Three” and are growing at an exponential rate. It is difficult to navigate through a website these days without a stumbling upon social media icons or an option to share the news with others. Read the rest of this entry »

How to Effectively Manage Large Projects

19 08 2010


A constant challenge which we all face is managing large projects and wrapping our arms around our to-do lists. It seems like the minutes, hours, days, and weeks fly by ever so quickly that before we know it the next season has arrived.

There are a number of tips to stick with to ensure that you are able to deliver projects and tasks on time without stressing yourself out and becoming overwhelmed. In the past I have become a fan of the following:

  • You’re not Superman. We all can’t walk around with a “S” on our chest, so it’s important to recognize that it all can’t be done in one day. Make sure that you don’t put yourself in impossible situations. Consider this when you are balancing your work, volunteer, and extracurricular activities. Read the rest of this entry »

The Power of Networking

27 07 2010




I often hear people say “it’s not what you know, rather it’s who you know.” As I recently landed my first job out of college through the power of networking I have taken this phrase to heart. The story that I’m about to tell is a textbook example of how networking can pave a successful path. All you have to do is execute effective networking.

Last year during my summer internship I attended an intern event. There were representatives from different business units who shared their insights with approximately 100 interns. Since my role during that summer was managing Leadership Development training sessions with little focus on e-Business or Marketing, I jumped at every opportunity to reach out to such departments that touched on these fields. One of the representatives at this event was from our subsidiary company and happened to be in a marketing role. I would have reached out to her at the end of the event, but was unable to speak with her. As soon as I returned to my desk I sent her an email expressing my interest to speak with her about her role and how she got there. I was expecting no more than an hour of her time to engage in a conversation about her career path. Read the rest of this entry »

Reading List

15 06 2010



When I was in middle school and high school I always dreaded the summer reading list. To be honest, I never really liked reading except for the occasional book here and there which caught my attention. When those moments did come around I would manage to read for hours on end. If you saw me, you’d probably be confused and think this was some other kid. It certainly couldn’t have been Dov.

More recently, I’ve found a passion for reading. I’ve been adding books to my reading list and now have a pile waiting for me. That is, when I find the time to read these books.

In the past few months I’ve managed to read some books which I’ve gained knowledge from and would recommend to others. These books are listed below:

  • Do You Matter? How Great Design Will Make People Love Your Company by Robert Brunner and Stewart Emery with Russ Hall
  • Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk
  • The 7 Habits of Highly Effective People by Stephen R. Covey
  • Leadership and Self-Deception: Getting Out of the Box by The Arbinger Institute
  • Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales by Jeff Tobe Read the rest of this entry »