Checked In Lately? Learn a Lil’ More About Geo-Location Based Platforms

9 02 2012


Originally posted on AMA Baltimore‘s blog, Checked In Lately? Learn a Lil’ More About Geo-Location Based Platforms

How many of you remember Carmen Sandiego? If not, I’m sure the classic theme song will help refresh your memory. Currently, with today’s geo-location based platforms, there’s a different theme song playing, for you and your friends. Where in the world is ________?

The digital space is changing for businesses, as it’s necessary to be up to date with the latest/greatest marketing trends to attract new customers and maintain existing relationships. We now have to be search engine optimized, social media optimized, and now with the growing trend of geo-location marketing, geographically optimized. Read the rest of this entry »

The Big Three: Facebook, LinkedIn, and Twitter – Are These for My Company?

8 11 2011


Originally posted on AMA Baltimore‘s blog, The Big Three: Facebook, LinkedIn, and Twitter – Are These for My Company?

If you haven’t dipped your toes into the social media waters, it can be overwhelming at first. Confusing or frightening, to say the least. You shouldn’t create a Facebook, LinkedIn, or Twitter presence just because “everyone else is doing it.” That’s not going to cut it nor is it going to be of value.

Before you dive into the deep end and worry about drowning in social media, do yourself a favor (yes, you can thank me later) and answer the following questions:

  1. What are we trying to achieve through our social media activity?
  2. How do we measure our goals?
  3. Who is our audience?
  4. Have we started listening yet?

Read the rest of this entry »

Forming and Maintaining Connections – Success Lies Ahead (Relationship Building Tips)

31 08 2011


Originally posted on AMA Baltimore‘s blog, Forming and Maintaing Connections – Success Lies Ahead (Relationship Building Tips)

To be completely honest, the key to successful relationships is at your fingertips. Literally. Take a moment and think about the three following actions:

  1. Shaking hands with an acquaintance
  2. Sending a followup email days after you recently connected with someone
  3. Dialing a phone number and calling a person who you haven’t spoken with in a while

While these three actions seem extremely basic, they’re often the hardest steps in building a successful relationship. I get it, we’re all busy. But it’s necessary to follow these three actions similar to those that we perform on a daily basis (I hope!). I’m referring to the directions on the back of a shampoo bottle: rinse, lather, and repeat. We can all agree that those are relatively simple directions, correct? And we all follow them, right? Read the rest of this entry »

Is Social (Media) For Me? Guidelines and Tips to Follow

22 06 2011


Originally posted on AMA Baltimore‘s blog, Is Social (Media) For Me? Guidelines and Tips to Follow

In the last seven years, one of the hottest topics in marketing has been social media. With individuals and companies hosting conferences, presentations, and webinars, in addition to providing white papers there certainly has been plenty of buzz created on this topic. Within the social media arena, thought leaders have evolved such as Gary Vaynerchuk, founder of and author of The Thank You Economy as well as Crush It! Another thought leader who is well known is Pete Cashmore, the founder and CEO of Mashable, one of the most sought out social media, digital, and technology news sites on the web. Read the rest of this entry »

Graduation Is Approaching – Tips to Land a Job

21 04 2011


Originally posted on AMA Baltimore‘s blog, Graduation Is Approaching – Tips to Land a Job

Within the next few weeks, many college students who have spent the last four years (or in some cases, there are those who completed an “extra lap” or two) will enter the job market. During this time, the majority of these bright individuals will be gearing up to enter the workforce.

However, there are plenty of other job seekers out there looking for employment in addition to the graduating class of 2011. A year ago, I faced a similar challenge: how to overcome the increasing unemployment rate and add myself as an employed professional. Throughout the last few years, I’ve come up with a number of tips and tricks that I have used for every company that I’ve interviewed with to date.  Below, I’ve outlined these with some notes next to each one. Read the rest of this entry »

Key Takeaways from HubSpot’s the Science of Email Marketing Webinar

14 02 2011


Last week, on Thursday, February 10th, I was fortunate enough to attend Hubspot‘s the Science of Email Marketing Webinar hosted by Social Media Scientist, Dan Zarrella. I have come to the conclusion, that as a marketer, it is necessary to educate oneself on the latest marketing trends. As someone who incorporates email marketing into my company’s marketing efforts while seeking continuous improvement, attendance for this webinar was a must. Other marketers felt the same way as indicated by the attendance of over 20,000 registrants for this webinar. Through engagement during the presentation, this became a trending topic on Twitter.

There were some very interesting discoveries from this presentation, which I would have initially thought the opposite of. One of the first points which Dan made, was that from a survey which HubSpot conducted, 88% of the respondents stated that they do not use a separate work and personal email inbox. This alone is a sign that our business and personal lives are becoming intertwined with one another. This proves that businesses are consumers. The entire presentation was filled with key takeaways, which I am about to outline within this post.

Read the rest of this entry »

The Importance of Student Organizations

24 01 2011


Over the past couple of years, I have formed a pretty strong opinion about the importance of student organizations. As a recent graduate from the College of Business and Economics at Towson University, my participation in various student organizations helped pave my current career path. Quite frankly, I never would have thought that I would have ended my college career the way I did. By the time I graduated, I was a recipient of five scholarships, had completed four internships, was named to the dean’s list three times, honored for a Vice President of Student Affairs Award and College of Business and Economics Outstanding Graduate. In addition, I placed as a finalist in the College of Business and EconomicsThe Associate competition. Read the rest of this entry »