The Associate: Week One

3 03 2010


There’s a saying “all good things must come to an end.” It seems like this phrase was the case for Team R.O.S.E. after a week of The Associate competition taking place. Team R.O.S.E. (Revealing Opportunities with Strategic Excellence) was comprised of Demontray Hawkins, myself, Mark Preston, and Justina Whyte. We all worked together from last Tuesday until this past Sunday on a case for Kane Construction, Inc. It was an extremely involved case as I personally spent many nights awake until 3:00 or 4:00 AM working on and it felt like everything else was pushed aside. Our team worked extremely well with one another as we devised a marketing strategy for the Kane Construction company, using a “separate but equal” approach. One of the assignments was to determine if the three Kane family business should form a “consolidated” approach or a “separate but equal” approach. The other part of our assignment was to determine how the company should increase their market share in the Baltimore region as they are currently based out of their new headquarters in Gaithersburg, MD.

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