Advice and stories of an experienced marketing expert
“All good things must come to an end” — at first this is how I felt after I heard Alan Wilson, CEO and President of McCormick and Company tell Allison Murray “you’re hired.” Making it through six cases, four interviews, and a handful of all-nighters throughout The Associate competition I felt defeated to find out thatContinue reading “The Associate: Week Seven”
This week differed from previous boardroom sessions of as two of the candidates, Justina Whyte and Nicholas Price did not move on in The Associate competition. Advancing to the next round, Allison Murray and myself were presented with the final case from McCormick and Company. It was quite fitting that the final case was onContinue reading “The Associate: Week Six”
After the judges determined that Mark Preston would be eliminated from Team R.O.S.E. following the presentation to R2integrated, the four candidates remaining had a short period of time before they reached the next stage of The Associate competition. While the entire competition has been an extremely time intensive process, it felt more so as interviewsContinue reading “The Associate: Week Five”
Three cases down and Team R.O.S.E. recently came off a two case win streak. R2integrated, a web marketing and technology firm headquartered in Baltimore, MD presented the fourth case for The Associate competition. R2integrated offers services and solutions that are used in the creation and management of web sites, campaign infrastructures, digital tools, and richContinue reading “The Associate: Week Four”
MacKenzie Commercial Real Estate Services, LLC presented the third case and the six remaining candidates on The Associate competition would experience long nights and dedicate time for yet another week. The objective for the MacKenzie Healthcare Challenge was: To help medical practices and healthcare firms capture a competitive advantage through site selection and lease negotiation. TheContinue reading “The Associate: Week Three”
Two cases down, three more to go, as well as an interview. This is the path that follows until the end of the competition for the remaining six candidates participating on The Associate. This past week both teams were presented with a case from Target Corporation. The objective for the case was: How can TargetContinue reading “The Associate: Week Two”
There’s a saying “all good things must come to an end.” It seems like this phrase was the case for Team R.O.S.E. after a week of The Associate competition taking place. Team R.O.S.E. (Revealing Opportunities with Strategic Excellence) was comprised of Demontray Hawkins, myself, Mark Preston, and Justina Whyte. We all worked together from lastContinue reading “The Associate: Week One”
The Associate is an annual competition that takes place within the College of Business and Economics at Towson University every spring semester. The competition entering its sixth season is a spin-off of The Apprentice, the well known show that Donald Trump created back in 2004. His show brings in contestants from around the world toContinue reading “The Associate: Towson University’s version of The Apprentice”
Dov Hoffman's Insights 