The Associate: Towson University’s version of The Apprentice


The Associate is an annual competition that takes place within the College of Business and Economics at Towson University every spring semester. The competition entering its sixth season is a spin-off of The Apprentice, the well known show that Donald Trump created back in 2004. His show brings in contestants from around the world to participate in an elimination style competition. The winner acts as an apprentice to Donald as they serve as the president for one of his companies. The Associate competition is comprised of eight qualified candidates that are determined by a selection committee within the university. The eight individuals are split up into two teams as they prepare presentations, marketing plans, and other materials that are showcased at weekly boardroom style meetings. Unfortunately, each week one of the candidates will be “fired” by a panel of judges that is headed by the “Donald.” While the opportunity for the winner of The Associate isn’t to serve as an apprentice to Donald Trump, the last one standing earns a guaranteed position at the respective company of the “Donald.” The “Donald” for this year is Alan Wilson, CEO and President of McCormick and Company.

It was roughly two years ago when I first found out about the competition. I was in my sophomore year and heard the “buzz” in the hallways of the College of Business and Economics. I knew I had to compete in this competition. I would say that over the past couple of years I have done everything in my control to prepare for the competition. While a different company comes in each week it is important to have an open mind as many of these companies are in various industries. Over the years I have been able to expose myself to various industries and gain hands-on experience at a number of internship. I have held leadership roles in the American Marketing Association — Baltimore Chapter as well as being actively involved in the Towson Chapter. In addition I have added to my qualities as I am currently the president of the e-Business Association and the Student Leadership Council.

From all of my experiences over the years I have improved my leadership skills, understand what it means to get the job done, and recognized that it is more efficient to work together as a team. Adding The Associate to my credentials is a once in a lifetime opportunity. Years ago I never would have thought that I would be one of eight candidates competing in a elimination style competition where the winner takes a job at a globally well-recognized company.

There are a few reasons why I am currently in my position. The two things that stand out the most are my determination and a positive attitude. I believe that as long as you have determination and a positive attitude, there are very few things that can stop you. Being determined has brought me to where I am today and hard work will get you very far in life. With college graduates facing the worst job market since the great depression it is vital to use every skill that can serve as an advantage. I personally believe that as long as you have determination and a positive attitude you will get far in life. It has brought me this far. I was recently accepted last week as one of the eight contestants for The Associate and if I didn’t have the drive and attitude there’s no way that I’d be a potential candidate to win the competition.

Feel free to watch my video which was created for the application process. For more information about the competition visit the College of Business and Economics website.



Published by Dov Hoffman

Account Director - Havas Helia | VP Programming + Past President - AMA Baltimore | Towson University - Alumni

One thought on “The Associate: Towson University’s version of The Apprentice

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: