The Associate: Week Seven

1 05 2010


“All good things must come to an end” — at first this is how I felt after I heard Alan Wilson, CEO and President of McCormick and Company tell Allison Murray “you’re hired.” Making it through six cases, four interviews, and a handful of all-nighters throughout The Associate competition I felt defeated to find out that I was not “hired.” In my opinion it’s not whether you win or lose, rather how you play the game. Looking back on the entire competition I feel that I still came out a winner. During the competition I managed to learn a great deal about myself and was able to hone my presentation skills, improve my leadership qualities and expand my personal network. I am certain that these will benefit my future career development. For this reason I feel that all good things don’t have to come to an end. The Associate competition provided me with an opportunity to gain exposure in the Greater Baltimore business community and I can leverage this to my advantage during my job search. Aside from the other candidates I don’t think there are many local graduates that can tell the story of the real-world experiences which were gained throughout the competition. This will serve as a competitive advantage in the upcoming weeks when I am going on interviews and speaking with potential employers. Although I haven’t aggressively searched the job market because I’ve focused a great deal of time and energy on the competition, I’d like to think I’ve established a solid network through my involvements in student organizations and from previous internships and jobs. Read the rest of this entry »

The Associate: Week Six

26 04 2010


This week differed from previous boardroom sessions of as two of the candidates, Justina Whyte and Nicholas Price did not move on in The Associate competition. Advancing to the next round, Allison Murray and myself were presented with the final case from McCormick and Company. It was quite fitting that the final case was on Grill Mates, a sub-brand designed specifically for grilled foods since the entire competition was sponsored by McCormick and Company.

The objective for this case was:

  • Who should the primary consumer be for Grill Mates?

Key questions included, but were not limited to:

  • Should the primary consumer be the male user or the female purchaser?
  • What should the ratio be between the primary and secondary target audiences?
  • How can Grill Mates drive awareness with the selected target audience outside of traditional advertising?

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The Associate: Week Five

19 04 2010


After the judges determined that Mark Preston would be eliminated from Team R.O.S.E. following the presentation to R2integrated, the four candidates remaining had a short period of time before they reached the next stage of The Associate competition. While the entire competition has been an extremely time intensive process, it felt more so as interviews with the McCormick team were approaching. The following morning Allison Murray, Justina Whyte, Nicholas Price, and myself interviewed with four representatives from various departments within McCormick and Company. This gave the interviewers the opportunity to learn more about the candidates as we gained additional information about the company’s cultures and core values. Read the rest of this entry »

The Associate: Towson University’s version of The Apprentice

10 02 2010


The Associate is an annual competition that takes place within the College of Business and Economics at Towson University every spring semester. The competition entering its sixth season is a spin-off of The Apprentice, the well known show that Donald Trump created back in 2004. His show brings in contestants from around the world to participate in an elimination style competition. The winner acts as an apprentice to Donald as they serve as the president for one of his companies. The Associate competition is comprised of eight qualified candidates that are determined by a selection committee within the university. The eight individuals are split up into two teams as they prepare presentations, marketing plans, and other materials that are showcased at weekly boardroom style meetings. Unfortunately, each week one of the candidates will be “fired” by a panel of judges that is headed by the “Donald.” While the opportunity for the winner of The Associate isn’t to serve as an apprentice to Donald Trump, the last one standing earns a guaranteed position at the respective company of the “Donald.” The “Donald” for this year is Alan Wilson, CEO and President of McCormick and Company.

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