The Importance of Student Organizations

24 01 2011

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Over the past couple of years, I have formed a pretty strong opinion about the importance of student organizations. As a recent graduate from the College of Business and Economics at Towson University, my participation in various student organizations helped pave my current career path. Quite frankly, I never would have thought that I would have ended my college career the way I did. By the time I graduated, I was a recipient of five scholarships, had completed four internships, was named to the dean’s list three times, honored for a Vice President of Student Affairs Award and College of Business and Economics Outstanding Graduate. In addition, I placed as a finalist in the College of Business and EconomicsThe Associate competition. Read the rest of this entry »

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2010 Komen Race for the Cure: I AM THE CURE®

4 10 2010

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After supporting the Susan G. Komen for the Cure cause since 2008, I was able to attend the annual event this past Sunday in Hunt Valley, MD. Experiencing the race was breathtaking. Seeing over 29,000 individuals join together early on a Sunday morning in support of breast cancer awareness was moving. I attended with Towson University’s College of Business and Economics’ Biz Wiz team which had a total of over 40 participants.

I think it is terrific that over the past few years the awareness level of the Race for the Cure has increased tremendously. I credit this to the emergence of technologies and various platforms on the internet. With the click of a button in a couple of minutes, one is able to craft personal messages describing their efforts to reach a personal donation goal and request support from friends, family members, co-workers, and other individuals that they know. Thanks to sharing capabilities which are currently available, one is able to spread the word of their fundraising activities with minimal effort. Read the rest of this entry »





The ME in Social MEdia. So What?

22 09 2010

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In the last few years everyone seems to be talking about social media. The buzz is in the hallways throughout college campuses. It has become a topic of discussion at board meetings and is highlighted in the news on a regular basis. A question which has been asked (and is still being asked) speaks to the so what aspect of social media. So what is social media all about? What’s in it for ME?

Looking back to my first encounter with social media, I was a recent graduate from high school and had just been accepted to Towson University. Since I was entering this next phase of my life, I was able to interact with others via Facebook. That is because, when Facebook was first introduced in 2004 until 2006 the only way to access this social network was with a valid college email address. I remember connecting with old friends from my childhood and from that point onwards the next few years flew by as if someone was holding a remote control with their finger pressed on the fast forward button. Since then Facebook, Twitter, and Linkedin have increased to hundreds of millions of users between the “Big Three” and are growing at an exponential rate. It is difficult to navigate through a website these days without a stumbling upon social media icons or an option to share the news with others. Read the rest of this entry »





The Associate: Week Seven

1 05 2010

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“All good things must come to an end” — at first this is how I felt after I heard Alan Wilson, CEO and President of McCormick and Company tell Allison Murray “you’re hired.” Making it through six cases, four interviews, and a handful of all-nighters throughout The Associate competition I felt defeated to find out that I was not “hired.” In my opinion it’s not whether you win or lose, rather how you play the game. Looking back on the entire competition I feel that I still came out a winner. During the competition I managed to learn a great deal about myself and was able to hone my presentation skills, improve my leadership qualities and expand my personal network. I am certain that these will benefit my future career development. For this reason I feel that all good things don’t have to come to an end. The Associate competition provided me with an opportunity to gain exposure in the Greater Baltimore business community and I can leverage this to my advantage during my job search. Aside from the other candidates I don’t think there are many local graduates that can tell the story of the real-world experiences which were gained throughout the competition. This will serve as a competitive advantage in the upcoming weeks when I am going on interviews and speaking with potential employers. Although I haven’t aggressively searched the job market because I’ve focused a great deal of time and energy on the competition, I’d like to think I’ve established a solid network through my involvements in student organizations and from previous internships and jobs. Read the rest of this entry »





The Associate: Week Six

26 04 2010

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This week differed from previous boardroom sessions of as two of the candidates, Justina Whyte and Nicholas Price did not move on in The Associate competition. Advancing to the next round, Allison Murray and myself were presented with the final case from McCormick and Company. It was quite fitting that the final case was on Grill Mates, a sub-brand designed specifically for grilled foods since the entire competition was sponsored by McCormick and Company.

The objective for this case was:

  • Who should the primary consumer be for Grill Mates?

Key questions included, but were not limited to:

  • Should the primary consumer be the male user or the female purchaser?
  • What should the ratio be between the primary and secondary target audiences?
  • How can Grill Mates drive awareness with the selected target audience outside of traditional advertising?

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The Associate: Week Five

19 04 2010

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After the judges determined that Mark Preston would be eliminated from Team R.O.S.E. following the presentation to R2integrated, the four candidates remaining had a short period of time before they reached the next stage of The Associate competition. While the entire competition has been an extremely time intensive process, it felt more so as interviews with the McCormick team were approaching. The following morning Allison Murray, Justina Whyte, Nicholas Price, and myself interviewed with four representatives from various departments within McCormick and Company. This gave the interviewers the opportunity to learn more about the candidates as we gained additional information about the company’s cultures and core values. Read the rest of this entry »





The Associate: Week Four

17 04 2010

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Three cases down and Team R.O.S.E. recently came off a two case win streak. R2integrated, a web marketing and technology firm headquartered in Baltimore, MD presented the fourth case for The Associate competition. R2integrated offers services and solutions that are used in the creation and management of web sites, campaign infrastructures, digital tools, and rich content. I find it quite ironic as this was the second company which presented a case challenge where I have previously interned at.

The objective for this case was:

  • The company would like to expand its available market, both geographically as well as their client profile. The questions are where and how.

Key questions included, but were not limited to:

  • Which geographic markets make the most sense?
  • What type of channel (direct/indirect)?
  • How do they generate awareness and leads in remote locations?
  • How do they support a remote sales effort to close business?

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