Category Archives: Marketing

Checked In Lately? Learn a Lil’ More About Geo-Location Based Platforms

Originally posted on AMA Baltimore‘s blog, Checked In Lately? Learn a Lil’ More About Geo-Location Based Platforms How many of you remember Carmen Sandiego? If not, I’m sure the classic theme song will help refresh your memory. Currently, with today’s geo-location based platforms, there’s a different theme song playing, for you and your friends. Where in the world is ________?Continue reading “Checked In Lately? Learn a Lil’ More About Geo-Location Based Platforms”

The Big Three: Facebook, LinkedIn, and Twitter – Are These for My Company?

Originally posted on AMA Baltimore‘s blog, The Big Three: Facebook, LinkedIn, and Twitter – Are These for My Company? If you haven’t dipped your toes into the social media waters, it can be overwhelming at first. Confusing or frightening, to say the least. You shouldn’t create a Facebook, LinkedIn, or Twitter presence just because “everyone else isContinue reading “The Big Three: Facebook, LinkedIn, and Twitter – Are These for My Company?”

Is Social (Media) For Me? Guidelines and Tips to Follow

Originally posted on AMA Baltimore‘s blog, Is Social (Media) For Me? Guidelines and Tips to Follow In the last seven years, one of the hottest topics in marketing has been social media. With individuals and companies hosting conferences, presentations, and webinars, in addition to providing white papers there certainly has been plenty of buzz created onContinue reading “Is Social (Media) For Me? Guidelines and Tips to Follow”

Key Takeaways from HubSpot’s the Science of Email Marketing Webinar

Last week, on Thursday, February 10th, I was fortunate enough to attend Hubspot‘s the Science of Email Marketing Webinar hosted by Social Media Scientist, Dan Zarrella. I have come to the conclusion, that as a marketer, it is necessary to educate oneself on the latest marketing trends. As someone who incorporates email marketing into myContinue reading “Key Takeaways from HubSpot’s the Science of Email Marketing Webinar”

2011 Marketing Predictions

WOW! We’re approaching 2011 and as marketers it’s that time of the year to look into our crystal ball and predict trends for the future. Throughout the course of 2010 I have attended many networking events and presentations to help with my predictions for the upcoming year. There are certainly going to be doubters whoContinue reading “2011 Marketing Predictions”

The ME in Social MEdia. So What?

In the last few years everyone seems to be talking about social media. The buzz is in the hallways throughout college campuses. It has become a topic of discussion at board meetings and is highlighted in the news on a regular basis. A question which has been asked (and is still being asked) speaks toContinue reading “The ME in Social MEdia. So What?”