Checked In Lately? Learn a Lil’ More About Geo-Location Based Platforms

9 02 2012


Originally posted on AMA Baltimore‘s blog, Checked In Lately? Learn a Lil’ More About Geo-Location Based Platforms

How many of you remember Carmen Sandiego? If not, I’m sure the classic theme song will help refresh your memory. Currently, with today’s geo-location based platforms, there’s a different theme song playing, for you and your friends. Where in the world is ________?

The digital space is changing for businesses, as it’s necessary to be up to date with the latest/greatest marketing trends to attract new customers and maintain existing relationships. We now have to be search engine optimized, social media optimized, and now with the growing trend of geo-location marketing, geographically optimized. Read the rest of this entry »

The Big Three: Facebook, LinkedIn, and Twitter – Are These for My Company?

8 11 2011


Originally posted on AMA Baltimore‘s blog, The Big Three: Facebook, LinkedIn, and Twitter – Are These for My Company?

If you haven’t dipped your toes into the social media waters, it can be overwhelming at first. Confusing or frightening, to say the least. You shouldn’t create a Facebook, LinkedIn, or Twitter presence just because “everyone else is doing it.” That’s not going to cut it nor is it going to be of value.

Before you dive into the deep end and worry about drowning in social media, do yourself a favor (yes, you can thank me later) and answer the following questions:

  1. What are we trying to achieve through our social media activity?
  2. How do we measure our goals?
  3. Who is our audience?
  4. Have we started listening yet?

Read the rest of this entry »

Is Social (Media) For Me? Guidelines and Tips to Follow

22 06 2011


Originally posted on AMA Baltimore‘s blog, Is Social (Media) For Me? Guidelines and Tips to Follow

In the last seven years, one of the hottest topics in marketing has been social media. With individuals and companies hosting conferences, presentations, and webinars, in addition to providing white papers there certainly has been plenty of buzz created on this topic. Within the social media arena, thought leaders have evolved such as Gary Vaynerchuk, founder of and author of The Thank You Economy as well as Crush It! Another thought leader who is well known is Pete Cashmore, the founder and CEO of Mashable, one of the most sought out social media, digital, and technology news sites on the web. Read the rest of this entry »

Key Takeaways from HubSpot’s the Science of Email Marketing Webinar

14 02 2011


Last week, on Thursday, February 10th, I was fortunate enough to attend Hubspot‘s the Science of Email Marketing Webinar hosted by Social Media Scientist, Dan Zarrella. I have come to the conclusion, that as a marketer, it is necessary to educate oneself on the latest marketing trends. As someone who incorporates email marketing into my company’s marketing efforts while seeking continuous improvement, attendance for this webinar was a must. Other marketers felt the same way as indicated by the attendance of over 20,000 registrants for this webinar. Through engagement during the presentation, this became a trending topic on Twitter.

There were some very interesting discoveries from this presentation, which I would have initially thought the opposite of. One of the first points which Dan made, was that from a survey which HubSpot conducted, 88% of the respondents stated that they do not use a separate work and personal email inbox. This alone is a sign that our business and personal lives are becoming intertwined with one another. This proves that businesses are consumers. The entire presentation was filled with key takeaways, which I am about to outline within this post.

Read the rest of this entry »

2011 Marketing Predictions

13 12 2010


WOW! We’re approaching 2011 and as marketers it’s that time of the year to look into our crystal ball and predict trends for the future. Throughout the course of 2010 I have attended many networking events and presentations to help with my predictions for the upcoming year.

There are certainly going to be doubters who think these have been revealed already in 2010 or even past years, but I personally think there is a lot of potential within the trends listed below. If you follow these, surprisingly they will drive your business, brand, and the interaction your company has with clients (existing, new, and potential). Read the rest of this entry »

The ME in Social MEdia. So What?

22 09 2010


In the last few years everyone seems to be talking about social media. The buzz is in the hallways throughout college campuses. It has become a topic of discussion at board meetings and is highlighted in the news on a regular basis. A question which has been asked (and is still being asked) speaks to the so what aspect of social media. So what is social media all about? What’s in it for ME?

Looking back to my first encounter with social media, I was a recent graduate from high school and had just been accepted to Towson University. Since I was entering this next phase of my life, I was able to interact with others via Facebook. That is because, when Facebook was first introduced in 2004 until 2006 the only way to access this social network was with a valid college email address. I remember connecting with old friends from my childhood and from that point onwards the next few years flew by as if someone was holding a remote control with their finger pressed on the fast forward button. Since then Facebook, Twitter, and Linkedin have increased to hundreds of millions of users between the “Big Three” and are growing at an exponential rate. It is difficult to navigate through a website these days without a stumbling upon social media icons or an option to share the news with others. Read the rest of this entry »