Checked In Lately? Learn a Lil’ More About Geo-Location Based Platforms

9 02 2012

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Originally posted on AMA Baltimore‘s blog, Checked In Lately? Learn a Lil’ More About Geo-Location Based Platforms

How many of you remember Carmen Sandiego? If not, I’m sure the classic theme song will help refresh your memory. Currently, with today’s geo-location based platforms, there’s a different theme song playing, for you and your friends. Where in the world is ________?

The digital space is changing for businesses, as it’s necessary to be up to date with the latest/greatest marketing trends to attract new customers and maintain existing relationships. We now have to be search engine optimized, social media optimized, and now with the growing trend of geo-location marketing, geographically optimized. Read the rest of this entry »

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The ME in Social MEdia. So What?

22 09 2010

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In the last few years everyone seems to be talking about social media. The buzz is in the hallways throughout college campuses. It has become a topic of discussion at board meetings and is highlighted in the news on a regular basis. A question which has been asked (and is still being asked) speaks to the so what aspect of social media. So what is social media all about? What’s in it for ME?

Looking back to my first encounter with social media, I was a recent graduate from high school and had just been accepted to Towson University. Since I was entering this next phase of my life, I was able to interact with others via Facebook. That is because, when Facebook was first introduced in 2004 until 2006 the only way to access this social network was with a valid college email address. I remember connecting with old friends from my childhood and from that point onwards the next few years flew by as if someone was holding a remote control with their finger pressed on the fast forward button. Since then Facebook, Twitter, and Linkedin have increased to hundreds of millions of users between the “Big Three” and are growing at an exponential rate. It is difficult to navigate through a website these days without a stumbling upon social media icons or an option to share the news with others. Read the rest of this entry »