Checked In Lately? Learn a Lil’ More About Geo-Location Based Platforms

9 02 2012

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Originally posted on AMA Baltimore‘s blog, Checked In Lately? Learn a Lil’ More About Geo-Location Based Platforms

How many of you remember Carmen Sandiego? If not, I’m sure the classic theme song will help refresh your memory. Currently, with today’s geo-location based platforms, there’s a different theme song playing, for you and your friends. Where in the world is ________?

The digital space is changing for businesses, as it’s necessary to be up to date with the latest/greatest marketing trends to attract new customers and maintain existing relationships. We now have to be search engine optimized, social media optimized, and now with the growing trend of geo-location marketing, geographically optimized. Read the rest of this entry »





The Big Three: Facebook, LinkedIn, and Twitter – Are These for My Company?

8 11 2011

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Originally posted on AMA Baltimore‘s blog, The Big Three: Facebook, LinkedIn, and Twitter – Are These for My Company?

If you haven’t dipped your toes into the social media waters, it can be overwhelming at first. Confusing or frightening, to say the least. You shouldn’t create a Facebook, LinkedIn, or Twitter presence just because “everyone else is doing it.” That’s not going to cut it nor is it going to be of value.

Before you dive into the deep end and worry about drowning in social media, do yourself a favor (yes, you can thank me later) and answer the following questions:

  1. What are we trying to achieve through our social media activity?
  2. How do we measure our goals?
  3. Who is our audience?
  4. Have we started listening yet?

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Is Social (Media) For Me? Guidelines and Tips to Follow

22 06 2011

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Originally posted on AMA Baltimore‘s blog, Is Social (Media) For Me? Guidelines and Tips to Follow

In the last seven years, one of the hottest topics in marketing has been social media. With individuals and companies hosting conferences, presentations, and webinars, in addition to providing white papers there certainly has been plenty of buzz created on this topic. Within the social media arena, thought leaders have evolved such as Gary Vaynerchuk, founder of Winelibrary.com and author of The Thank You Economy as well as Crush It! Another thought leader who is well known is Pete Cashmore, the founder and CEO of Mashable, one of the most sought out social media, digital, and technology news sites on the web. Read the rest of this entry »