Forming and Maintaining Connections – Success Lies Ahead (Relationship Building Tips)

31 08 2011

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Originally posted on AMA Baltimore‘s blog, Forming and Maintaing Connections – Success Lies Ahead (Relationship Building Tips)

To be completely honest, the key to successful relationships is at your fingertips. Literally. Take a moment and think about the three following actions:

  1. Shaking hands with an acquaintance
  2. Sending a followup email days after you recently connected with someone
  3. Dialing a phone number and calling a person who you haven’t spoken with in a while

While these three actions seem extremely basic, they’re often the hardest steps in building a successful relationship. I get it, we’re all busy. But it’s necessary to follow these three actions similar to those that we perform on a daily basis (I hope!). I’m referring to the directions on the back of a shampoo bottle: rinse, lather, and repeat. We can all agree that those are relatively simple directions, correct? And we all follow them, right? Read the rest of this entry »

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Is Social (Media) For Me? Guidelines and Tips to Follow

22 06 2011

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Originally posted on AMA Baltimore‘s blog, Is Social (Media) For Me? Guidelines and Tips to Follow

In the last seven years, one of the hottest topics in marketing has been social media. With individuals and companies hosting conferences, presentations, and webinars, in addition to providing white papers there certainly has been plenty of buzz created on this topic. Within the social media arena, thought leaders have evolved such as Gary Vaynerchuk, founder of Winelibrary.com and author of The Thank You Economy as well as Crush It! Another thought leader who is well known is Pete Cashmore, the founder and CEO of Mashable, one of the most sought out social media, digital, and technology news sites on the web. Read the rest of this entry »





Key Takeaways from HubSpot’s the Science of Email Marketing Webinar

14 02 2011

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Last week, on Thursday, February 10th, I was fortunate enough to attend Hubspot‘s the Science of Email Marketing Webinar hosted by Social Media Scientist, Dan Zarrella. I have come to the conclusion, that as a marketer, it is necessary to educate oneself on the latest marketing trends. As someone who incorporates email marketing into my company’s marketing efforts while seeking continuous improvement, attendance for this webinar was a must. Other marketers felt the same way as indicated by the attendance of over 20,000 registrants for this webinar. Through engagement during the presentation, this became a trending topic on Twitter.

There were some very interesting discoveries from this presentation, which I would have initially thought the opposite of. One of the first points which Dan made, was that from a survey which HubSpot conducted, 88% of the respondents stated that they do not use a separate work and personal email inbox. This alone is a sign that our business and personal lives are becoming intertwined with one another. This proves that businesses are consumers. The entire presentation was filled with key takeaways, which I am about to outline within this post.

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2011 Marketing Predictions

13 12 2010

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WOW! We’re approaching 2011 and as marketers it’s that time of the year to look into our crystal ball and predict trends for the future. Throughout the course of 2010 I have attended many networking events and presentations to help with my predictions for the upcoming year.

There are certainly going to be doubters who think these have been revealed already in 2010 or even past years, but I personally think there is a lot of potential within the trends listed below. If you follow these, surprisingly they will drive your business, brand, and the interaction your company has with clients (existing, new, and potential). Read the rest of this entry »