Key Takeaways from HubSpot’s the Science of Email Marketing Webinar

14 02 2011

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Last week, on Thursday, February 10th, I was fortunate enough to attend Hubspot‘s the Science of Email Marketing Webinar hosted by Social Media Scientist, Dan Zarrella. I have come to the conclusion, that as a marketer, it is necessary to educate oneself on the latest marketing trends. As someone who incorporates email marketing into my company’s marketing efforts while seeking continuous improvement, attendance for this webinar was a must. Other marketers felt the same way as indicated by the attendance of over 20,000 registrants for this webinar. Through engagement during the presentation, this became a trending topic on Twitter.

There were some very interesting discoveries from this presentation, which I would have initially thought the opposite of. One of the first points which Dan made, was that from a survey which HubSpot conducted, 88% of the respondents stated that they do not use a separate work and personal email inbox. This alone is a sign that our business and personal lives are becoming intertwined with one another. This proves that businesses are consumers. The entire presentation was filled with key takeaways, which I am about to outline within this post.

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