The ME in Social MEdia. So What?

In the last few years everyone seems to be talking about social media. The buzz is in the hallways throughout college campuses. It has become a topic of discussion at board meetings and is highlighted in the news on a regular basis. A question which has been asked (and is still being asked) speaks toContinue reading “The ME in Social MEdia. So What?”

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Constructing Your Own Online Brand

When most people are asked to think of a brand they think of the larger companies such as Apple, Coach, Honda, or others that come to mind. It is not as common for individuals to think of themselves as a brand. With an endless amount of free resources available online it is time for individualsContinue reading “Constructing Your Own Online Brand”