The ME in Social MEdia. So What?

22 09 2010

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In the last few years everyone seems to be talking about social media. The buzz is in the hallways throughout college campuses. It has become a topic of discussion at board meetings and is highlighted in the news on a regular basis. A question which has been asked (and is still being asked) speaks to the so what aspect of social media. So what is social media all about? What’s in it for ME?

Looking back to my first encounter with social media, I was a recent graduate from high school and had just been accepted to Towson University. Since I was entering this next phase of my life, I was able to interact with others via Facebook. That is because, when Facebook was first introduced in 2004 until 2006 the only way to access this social network was with a valid college email address. I remember connecting with old friends from my childhood and from that point onwards the next few years flew by as if someone was holding a remote control with their finger pressed on the fast forward button. Since then Facebook, Twitter, and Linkedin have increased to hundreds of millions of users between the “Big Three” and are growing at an exponential rate. It is difficult to navigate through a website these days without a stumbling upon social media icons or an option to share the news with others. Read the rest of this entry »





Constructing Your Own Online Brand

1 02 2010

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When most people are asked to think of a brand they think of the larger companies such as Apple, Coach, Honda, or others that come to mind. It is not as common for individuals to think of themselves as a brand. With an endless amount of free resources available online it is time for individuals to start viewing themselves as a personal brand. Whether you are a student, a marketing professional, or a local plumber, it is time that you effectively make use of these tools to leverage your personal brand. For example, say you are an unestablished plumber named Herbie, and you are trying to make a name for yourself. As a starting point you should purchase your own domain name to reserve space for yourself online. For the purpose of this entry the assumption is that you choose herbietheplumber as your domain name. Once you have reserved this space it is important to go ahead and create accounts using the various social networking tools using this unique name. Some of the accounts that you would then go ahead and create are as follow:

  • youtube.com/herbietheplumber
  • herbietheplumber.wordpress.com
  • facebook.com/herbietheplumber
  • twitter.com/herbietheplumber

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