The Associate: Week Four

17 04 2010


Three cases down and Team R.O.S.E. recently came off a two case win streak. R2integrated, a web marketing and technology firm headquartered in Baltimore, MD presented the fourth case for The Associate competition. R2integrated offers services and solutions that are used in the creation and management of web sites, campaign infrastructures, digital tools, and rich content. I find it quite ironic as this was the second company which presented a case challenge where I have previously interned at.

The objective for this case was:

  • The company would like to expand its available market, both geographically as well as their client profile. The questions are where and how.

Key questions included, but were not limited to:

  • Which geographic markets make the most sense?
  • What type of channel (direct/indirect)?
  • How do they generate awareness and leads in remote locations?
  • How do they support a remote sales effort to close business?

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The Associate: Week Two

10 03 2010


Two cases down, three more to go, as well as an interview. This is the path that follows until the end of the competition for the remaining six candidates participating on The Associate. This past week both teams were presented with a case from Target Corporation. The objective for the case was:

  • How can Target better utilize technology to innovate their food strategy so their guests think of Target first when it comes to food?

Team R.O.S.E. consisting of myself, Mark Preston, and Justina Whyte came up with a number of solutions for Target Corporation after spending an exhaustive amount of time exploring the company, making onsite visits, speaking with numerous Target team members, as well as conducting online research. Team R.O.S.E. also explored the various technologies that are available on the market before reaching any conclusions and evaluated how realistic these could be implemented in the Target stores nationwide.

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A Different World

28 12 2009


We are definitely living in a different world. I almost find it hard to believe at times. With the help of a small device (I’m specifically referring to the iPhone, yet there are so many  others that have similar features) we can browse movies, manage bank activity, listen to music, among access to many other applications. Throughout my collegiate career I have become familiar with many technologies and find it remarkable that a couple of years makes all the difference. A couple of years ago I never would  have thought that I would be on a bus ride back to Baltimore listening to music, checking my email, and blogging about these changes in technology.

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