The Associate: Week Three

3 04 2010

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MacKenzie Commercial Real Estate Services, LLC presented the third case and the six remaining candidates on The Associate competition would experience long nights and dedicate time for yet another week. The objective for the MacKenzie Healthcare Challenge was:

  • To help medical practices and healthcare firms capture a competitive advantage through site selection and lease negotiation.

The challenge required creating a market analysis for the following eight area hospitals:

  • University of Maryland Medical Center
  • Greater Baltimore Medical Center
  • Franklin Square Hospital
  • St. Joseph Medical Center
  • Johns Hopkins Bayview Medical Center
  • Howard County General Hospital
  • Upper Chesapeake Medical Center
  • Anne Arundel Medical Center

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The Associate: Week Two

10 03 2010

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Two cases down, three more to go, as well as an interview. This is the path that follows until the end of the competition for the remaining six candidates participating on The Associate. This past week both teams were presented with a case from Target Corporation. The objective for the case was:

  • How can Target better utilize technology to innovate their food strategy so their guests think of Target first when it comes to food?

Team R.O.S.E. consisting of myself, Mark Preston, and Justina Whyte came up with a number of solutions for Target Corporation after spending an exhaustive amount of time exploring the company, making onsite visits, speaking with numerous Target team members, as well as conducting online research. Team R.O.S.E. also explored the various technologies that are available on the market before reaching any conclusions and evaluated how realistic these could be implemented in the Target stores nationwide.

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The Associate: Week One

3 03 2010

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There’s a saying “all good things must come to an end.” It seems like this phrase was the case for Team R.O.S.E. after a week of The Associate competition taking place. Team R.O.S.E. (Revealing Opportunities with Strategic Excellence) was comprised of Demontray Hawkins, myself, Mark Preston, and Justina Whyte. We all worked together from last Tuesday until this past Sunday on a case for Kane Construction, Inc. It was an extremely involved case as I personally spent many nights awake until 3:00 or 4:00 AM working on and it felt like everything else was pushed aside. Our team worked extremely well with one another as we devised a marketing strategy for the Kane Construction company, using a “separate but equal” approach. One of the assignments was to determine if the three Kane family business should form a “consolidated” approach or a “separate but equal” approach. The other part of our assignment was to determine how the company should increase their market share in the Baltimore region as they are currently based out of their new headquarters in Gaithersburg, MD.

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The Associate: Towson University’s version of The Apprentice

10 02 2010

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The Associate is an annual competition that takes place within the College of Business and Economics at Towson University every spring semester. The competition entering its sixth season is a spin-off of The Apprentice, the well known show that Donald Trump created back in 2004. His show brings in contestants from around the world to participate in an elimination style competition. The winner acts as an apprentice to Donald as they serve as the president for one of his companies. The Associate competition is comprised of eight qualified candidates that are determined by a selection committee within the university. The eight individuals are split up into two teams as they prepare presentations, marketing plans, and other materials that are showcased at weekly boardroom style meetings. Unfortunately, each week one of the candidates will be “fired” by a panel of judges that is headed by the “Donald.” While the opportunity for the winner of The Associate isn’t to serve as an apprentice to Donald Trump, the last one standing earns a guaranteed position at the respective company of the “Donald.” The “Donald” for this year is Alan Wilson, CEO and President of McCormick and Company.

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Documentation — Just Do It

12 01 2010

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Nike has a marketing slogan, “Just Do It.” I believe that this applies to everyday life as well. As I recently completed the BUSX 460 Professional Experience course within the College of Business and Economics at Towson University I walked away with a valuable takeaway. This course taught me the importance of saving files and other information as I gathered tangible documentation from my entire collegiate career to create a career portfolio. For this project I collected various work assignments from my different internship experiences. Accomplishments and awards that I received in the past were also included in the portfolio. In addition to these items I incorporated articles from the various student organizations that I am actively involved in. I found it rewarding to view all of my accomplishments in an organized portfolio.

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